Never Enough Time?
Rethinking User Experience: Beyond the Perfect Loop
A perfect loop is casino UX in a turtleneck. Your brain confuses repetition with competence; the only metric that matters is what changed in you after watching, not how cleanly it restarted. If the best you can say is “seamless,” you learned nothing.
9/29/20251 min read
Understanding the Concept of the Perfect Loop
The notion of a 'perfect loop' is often discussed in the realms of casino user experience (UX).
The Illusion of Competence
When we examine user interaction within a casino UX design, the brain is quick to associate repetitiveness with competence.
What Truly Matters? Learning from Repetition
If you find yourself saying 'seamless' as your only takeaway from a user experience, you may have missed the point.